CPL depends on industry and audience. After signing up you’ll get a concrete offer – you only pay for qualified leads.
Still have questions about CPL?
Write to us – we’ll work through a concrete scenario for your whitepaper.
FOR ADVERTISERS · CPL
You’ve got a whitepaper – we bring the reach.
Classic lead ads don’t work, because clicks don’t convert. We embed your whitepaper directly into matching publisher websites – as an interactive lead ad that delivers qualified leads.
Your whitepaper reaches decision-makers exactly where they read professionally.
Why classic lead ads fail
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Clicks ≠ leads – high CPCs, barely any conversions.
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Banner blindness: your ad gets ignored.
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Landing-page forms drop off, and the context gets lost.
Interactive whitepaper ads
✓
Whitepaper embedded right where your audience is already reading.
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Native context instead of a banner – higher conversion.
✓
Lead capture right inside the ad, no drop-off.
TRANSPARENCY
That’s all it takes to build your campaign.
Two choices, nothing more — we handle the rest.
01
Create your target group
Who should see your ad?
IndustryCountryCompany sizeSeniorityLanguage
02
Create your lead magnet
Whitepaper or webinar.
WhitepaperA PDF to download.
WebinarA live session to join.
03
Build the campaign
Link the target group and lead magnet into one campaign.
04
Find your perfect publisher
We automatically match your campaign with B2B sites whose readers fit.
Sign up as an advertiser.
Set up in minutes. We’ll follow up with a concrete CPL offer.
No setup fee
Offer within 24h
GDPR-compliant leads
Frequently asked questions
We define criteria together, like role, company size, and industry. Only matching contacts get billed.
On publisher websites whose readership matches your audience – embedded natively, not as a banner.
Usually within a few days after uploading and setting up your audience.